【麥當勞素食漢堡 12/28起在芬蘭瑞典成為常規單品】McDonald's Veggie Burger

和平飲食之旅
已說讚的粉絲專頁 · 12月17日 
 
【麥當勞素食漢堡 12/28起在芬蘭瑞典成為常規單品】
　　　　　　
在賣了一段時間素食漢堡 McVegan 後，麥當勞決定把這款限定產品在芬蘭與瑞典永久銷售。
　　　　　　
此前我們就報導過，10月4日~11月21日麥當勞在芬蘭坦佩雷市(Tampere)的 5 家麥當勞裡試點銷售 McVegan。
　　　　　　
在芬蘭獲得不錯的反響後，從12月28日起， McVegan 將在芬蘭與鄰國瑞典成為常規功能表上的一員。
　　　　　　
雖然麥當勞已經在一些牛肉不受歡迎或者素食需求高的國家銷售另一款素食漢堡 McVeggie，但 McVegan 是麥當勞第一次把素食漢堡加入常規功能表。
　　　　　　
McVegan 的「肉餅」由大豆製成，漢堡配料包括番茄、生菜、洋蔥和泡菜，醬料則是 McFeast 牛肉漢堡不含雞蛋的素食版本。 挪威食品供應商奧克拉( Orkla )旗下品牌 Anamma 負責為麥當勞生產大豆「肉餅」。
　　　　　　
雖然 McVegan 沒有在瑞典試點銷售過，但麥當勞瑞典食品戰略主管 Staffan Ekstam 表示：「在芬蘭的測試完全超出我們預期。 」他還稱：「我們現在可以為顧客提供瑞典產的素食漢堡。 我們的目標是在功能表上為每天前去麥當勞的 40 萬顧客提供一些新東西。 」
　　　　　　
為了完善大豆「肉餅」口感，麥當勞已經嘗試了超過 100 種不同製作配方，他們試圖通過這款素食漢堡來吸引更廣泛的消費者，尤其是年輕消費者。 此前曾有調查顯示，瑞典每十人中就有一人為素食主義者， 15-24 歲是瑞典素食主義者中比例最高的年齡段。
　　　　　　
何況 McVegan 還挺有價格競爭力。一份 McVegan 套餐售價 47 瑞典克朗 (約5.8美元)，價格不但比麥當勞在瑞典所銷售的餐點便宜，甚至還比麥當勞在瑞典最大競爭對手 Max 要來得便宜。為了迎合素食潮流，Max 已經早在前幾年推出多款素食餐點。
　　　　　　
當 McVegan 成為北歐兩國的常規單品後，不少網友在 Twitter 上發文希望麥當勞把 McVegan 帶去自己國家。 但麥當勞瑞典發言人 Henrik Nerell 卻表示他無法預測哪些國家將會銷售素食漢堡。
　　　　　　
　　　　　　
文字來源：中華素食餐飲技術聯盟--就吃素新聞


 2017.12.16[McDonald's Veggie Burger 12/28 Starts as Regular Product in Finnish Sweden] McDonald's decided to permanently sell this limited product in Finland and Sweden after selling McVegan vegetarian for some time. Earlier, we reported that McDergan was being piloted on 5 McDonald's in Tampere, Finland, from October 4 to November 21. With a good response in Finland, McVegan will be in Finland and neighboring Sweden as a regular feature on December 28. While McDonald's has sold another vegetarian burger, McVeggie, in some countries where beef is not popular or in high demand, McVegan is the first McDonald's to add vegetarian burgers to the regular menu. McVegan's patties are made from soybeans, burger ingredients include tomatoes, lettuce, onions and pickles, while sauces are McEast's beef burger-free vegetarian version. Anamma, a brand of Norwegian food supplier Orkla, is responsible for the production of soy patties for McDonald's. Although McVegan was not piloted in Sweden, Staffan Ekstam, director of food strategy at McDonald's Sweden, said: "The tests in Finland went well beyond our expectations." He added: "We can now offer our customers Swedish veggie burgers. Is offering something new to 400,000 McDonald's customers every day on the menu. "McDonald's has experimented with over 100 different recipes in an effort to improve the taste of soy" patties, "trying to attract more through this vegetarian burger A wide range of consumers, especially young consumers. Previous surveys have shown that one out of every 10 people in Sweden is vegetarian and the age group of 15-24 is the highest percentage of Swedish vegans. Not to mention McVegan quite competitive price. A McVegan package costs SEK 47 (about $ 5.8) and is not only cheaper than McDonald's selling in Sweden, it's even cheaper than McDonald's Max, Sweden's biggest rival. To cater to the vegetarian trend, Max has introduced several vegetarian meals as early as several years ago. After McVegan became a regular player in both northern Europe, many netizens posted on Twitter hoping McDonald would bring McVegan to his home country. But McDonald's Swedish spokesman Henrik Nerell said he could not predict which countries would sell vegetarian burgers. Source: China Vegetarian Food Technology Alliance - The Vegetarian News 2017.12.16

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